The answer to that would be 'Yes'.
The huge growth in mineable text on the web offers a wide range of opportunities for Analytics. One such platform of expressing views is 'Twitter'. It has always been a challenge to mine these views to generate relevant metrics.
Below is a presentation on how this was made possible by using some non conventional methods. This project was done also to show what one can achieve through a combination of Excel-VBA, SAS and a little research. The project actually acted as a base for a lot of more complicated future projects.
Go through the presentation and let us know your thoughts.
This entry was posted on Jun 17, 2012 at 11:00 AM and is filed under SAS, SAS- Text Mining Excel-VBA-SAS, Social Media, Social Media Analytics, Social Media Analytics- Twitter Text Mining. You can follow any responses to this entry through the RSS 2.0. You can leave a response.