Social Media Analytics- Twitter text mining using SAS

Can SAS be used to gather sentiments from Twitter?
The answer to that would be 'Yes'. 
The huge growth in mineable text on the web offers a wide range of opportunities for Analytics. One such platform of expressing views is 'Twitter'. It has always been a challenge to mine these views to generate relevant metrics. 
Below is a presentation on how this was made possible by using some non conventional methods. This project was done also to show what one can achieve through a combination of Excel-VBA, SAS and a little research. The project actually acted as a base for a lot of more complicated future projects. 
Go through the presentation and let us know your thoughts.





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