Analytics Concepts- Product Affinity or Market Basket analysis

What does your customer's basket look like?
Product Affinity Analysis helps one identify the products which have a high probability of being purchased together. The analysis also helps us determine the items that drive the sales of other products. This analysis has been given many names:

  1. Product Affinity analysis
  2. Market Basket analysis
  3. Anchor Attach analysis
  4. Cross Shop analysis
Below is a presentation that gives a detailed explanation of the process, metrics used, process involved and application of product affinity analysis. 

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