Product Affinity Analysis helps one identify the products which have a high probability of being purchased together. The analysis also helps us determine the items that drive the sales of other products. This analysis has been given many names:
- Product Affinity analysis
- Market Basket analysis
- Anchor Attach analysis
- Cross Shop analysis
This entry was posted on Jun 23, 2012 at 2:29 AM and is filed under Analytics, Analytics-Concepts, Analytics-Cross Shop Analysis, Analytics-Market Basket Analysis, Analytics-Product Affinity. You can follow any responses to this entry through the RSS 2.0. You can leave a response.